Gary Vaynerchuk and Kathy Sierra chat at Gov 2.0 Expo

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Category:

Science & Technology

Tags:

• gary vaynerchuk
• wine library
• kathy sierra
• java
• sun microsystems
• gov 2.0 expo
• oreilly media
• sxsw

[brooklyncharlie75]

@GaryVaynerchuk no, I don't think you're crass at all. I think you're a hustler (in the East Coast "do what you gotta do to make it happen" kind of way). Your social media style is bullish/aggressive compared to say, Chris Brogan who's much more soft around the edges and laid back (both of u r effective).

What I meant by referring to you as "crass" is in direct relation to how Kathy described distasteful self-promotion in social media - based on what SHE said, you fit into that category 100%.

[GaryVaynerchuk]

@brooklyncharlie75 u think I am crass? Charlie I def was hustling a lot on crush it but I also balance with soooooo much engagement no? curious on your thoughts

[vishal6099]

@brooklyncharlie75

PS: please dont call her an Idiot she's an inspiration to lot of guys(me too)..I think u didnt understood what she said or you missed some words..Please recheck the vid and let me knw which sentence offended you

[mikewm90]

@MrStimpy77 Is there really a book about that? I'd buy it.

[sengseng23]

Kathy was a highlight of the expo. Her insights were right on and salient. WRT to taking a hiatus from social media, she doesn't preclude a return - even saying she'll come back to it.

Malcolm Gladwell gave a similar optic on why he's not using social media.

[MrStimpy77]

She needs to go buy a book on how to garner interest and enthusiasm from your Internet visitors and/or Internet-accessible customer base. I will definitely know what book NOT to buy (hers). Social media is a key part of an Internet strategy. Her reasons for abandoning social media are personal, not practical. If she's seeing the world through the eyes of "is this tweetable?" all the time, it's good that she's taking a break, but her reasoning explained at the beginning is ridiculous.

[KathySierraVideos]

@brooklyncharlie75 You're putting words in my mouth, but I reckon I made it easy to do. I was surprised by Gary's question, and I suck at expressing complex topics in a bullet-point/sound-bite way. I strongly agree w/ you:

"Here's a thought: use social media to learn about your audience and your work." And I have no problem w/ self-promo/PR; I have a BIG problem w/ the hype that it's What Really Matters now. I should qualify (since you don't know me): I'm talking about non-fiction tech.

[brooklyncharlie75]

@KathySierraVideos I know @GaryVee and have interviewed him. He broadcast and promoted his latest book "Crush It" mercilessly on Twitter/Facebook. He would be one of the crass self-promoters you're speaking about, yes?

[brooklyncharlie75]

@KathySierraVideos "heavy emphasis on self-promotion focuses on the *opposite* of what makes a book successful" if that's how you choose 2 engage in social media (by screaming "me, me, me, my book, blah-blah") then yes, I agree. But surely you define engagement as a broader conversation that INCLUDES readers?! Since when is talking 2 people who r embracing your work counter-productive to success and longevity? Here's a thought: use social media to learn about your audience and your work.

[brooklyncharlie75]

@KathySierraVideos "Long-term sustainable book sales have virtually NOTHING to do with *author* social media presence" - neither does a BOOK TOUR but that engagement with audiences was once the corner-stone of book promotion and thought to be absolutely necessary for the book and author to stand out from the pack on book shelves which "might" lead to longevity. "Long-term sustainable book sales" was NEVER in the power or promotion of publicists (who are u kidding?).