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WBZ Curiosity Promo

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Uploaded by on May 28, 2008

This is from WBZ in Boston. Check out their new campaign and blog at delareyourcuriosity.com

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News & Politics

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Standard YouTube License

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  • Yes. (For what it's worth, they are, in order: Jonathan Elias, Lisa Hughes, John Keller, Steve Burton with Bob Lobel, Lisa again, and Jack Williams. And since Banner 17 did come, there's an updated version running now with a Patriots-related message.)

  • Are the sign holders the news anchors for WBZ? Since I don't live in Boston, I obviously don't watch WBZ, but those people look familiar from what I've seen about WBZ.

  • What's most amazing is that this promo probably didn't cost that much yet has generated tons of buzz and heavily increased ratings for the station. It's great to see in a world of mindless TV that the masses will still reward creativity.

    As for the promo elements, I think the music is too campy to promote the evening news, but it's absolutely perfect for the morning crew.

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