Digital Intervention at Point of Purchase: Two Systems

NEW YORK (YouTube.com/AdAge) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive juke box and music merchandising services as well as product demonstration and comparison systems. And, both systems pump ad-supported entertainment content to consumers in retail venues.

Category:

Science & Technology