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Coke and Baseball... and Bottles

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Uploaded by on Apr 1, 2010

Legend has it that a couple of baseball fans were the innovators of the licensing system for bottlers which has helped make Coca-Cola the world's favorite soft drink. The baseball fans -- Benjamin Thomas and Joseph Whitehead of Chattanooga, Tenn. -- were deprived of Coca-Cola whenever they went to baseball games back in the 1890s because the product was only available as a soda-fountain drink. Initially, their response was to put Coca-Cola into corked bottles to take with them to games. Then, they thought bigger, and introduced Coca-Cola in bottles. The process was a little rough at the beginning.

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  • i wonder how the coke tasted back then?

    5 stars for cheezy begining

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