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Amy Gillett Foundation- Its time, Bike Safety starts with us

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Uploaded by on Jul 7, 2011

Help Phil, Cadel and the Amy Gillett Foundation to keep bike riders safe

Each year, nearly 40 bike riders die on our roads. Over 9,000 more are hospitalised.

It's critical we change drivers' attitudes towards bike riders. Delivering this message needs a major national advertising campaign.

The Amy Gillett Foundation wants all bike riders to join forces and make it happen.

One of Australia's finest communications agencies Publicis Mojo has helped the Amy Gillett Foundation create a compelling concept for a bike safety campaign. Now we need the funds to bring it to life.

Please donate at www.bikemovement.org.au Ask your friends to donate too. This campaign could save your life, or the life of a bike rider you know.

www.bikemovement.org.au

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  • And now Carly Hibberd. Driver and rider education is so important. It should be an important part of a learner driver's skill requirements, to be aware of cyclists and also how to manage difficult situations like very narrow roads, double lines, roundabouts etc. Safe road riding courses for new cyclists should be available through cycling organisations. TV campaigns showing HOW to handle difficult situations, not just saying be aware, would be wonderful.

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