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Undercover Boss: DIRECTV CEO Mike White inspired by front line workers

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Uploaded by on Oct 11, 2010

DIRECTV Chairman, President and CEO Mike White created 'Technician Appreciation Day' as a result of his Undercover Boss experience. Not being afraid to get his fingers dirty and really understand how thing work connected him with front line employees and helped him build trust and empathy. White shares his experience with Stanley Bing. (To see the episode, check out Undercover Boss at CBS.com)

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  • Who cares about the better business bureau!! there a scam! the reason direct tv has an F is because there not a member of the BBB, if a company is not a member of the BBB then they get an automatic F, i work for direct tv and I think there awesome!

  • first off the better business bureau it a joke, who calls it to complement a service, but directv is really shitty i work there and i still refuse to have their service

  • Directv has an "F" rating from the Better Business Bureau with almost 40,000 complaints!

  • DirecTV has an "F" rating from the Better Business Bureau!

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