You've heard most of the GenJuice team referring to their "personal brands" throughout the GenJuice tour. Dan Schawbel is the man who made that term popular and is one of the key players within the personal branding movement. He has helped countless young people discover what makes them unique and ways to market themselves through his book Me 2.0 and his blog (http://www.personalbrandingblog.com/).
Listen as Keith Petri, the GenJuice community manager & founder of ebranding.me (http://ebranding.me/), chats with Dan about his background and his advice for aspiring entrepreneurs.
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