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Uploaded on Feb 22, 2012
We recently spoke with Joe Pulizzi, aka the "Godfather of Content Marketing" about how to get the most out of your content marketing efforts.
Drawing on several topics from his new book, Managing Content Marketing, the conversation covered:
* How to identify your best niches and become an expert in them. * Why you need to pay more attention to your customers' buying cycle than your sales cycle. * How to use customer pain points to create content that gets more traffic and leads. * Ways to not just repackage content, but reimagine it and stretch its value for different audiences. * Which stats and analytics you need to know (and which ones execs don't care about).