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Ketchup needs Natural Capitalism Solutions !!

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Uploaded by on Jan 23, 2011

http://natcapsolutions.org

-Natural Capitalism Solutions' mission is to educate senior decision-makers in business, government and civil society about the principles of sustainability. NCS shows how to restore and further enhance natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and groups, NCS creates innovative, practical tools and implementation strategies for companies, communities and countries. Natural Capitalism Solutions (NCS) is a 501©(3) non-profit organization.

-The organization is based on the principles presented in the acclaimed book Natural Capitalism-Creating the Next Industrial Revolution, co-authored by the organization's leader Hunter Lovins. NCS builds on the original Natural Capitalism Principles, a leading whole-system sustainability framework. Since the books' publication, Hunter and her colleagues have gained a wealth of experience in helping companies and communities use these principles to capture the economic advantages of sustainability. The principles have evolved to identify opportunities to reduce capital investment and operating costs and generate market leadership advantages. The Natural Capitalism Principles used by NCS are:

Radical Resource Efficiency:
Radically increase the productivity with which all resources are used, including energy, water, materials and people. The growing number of profitable solutions to environmental challenges can buy the time needed to implement measures that will attain true sustainability.

Design for Sustainability:
Such innovative design processes as Biomimicry, Cradle to Cradle and other forms of green design enable businesses to harness nature's wisdom to drive innovation. These approaches allow us to create systems that eliminate waste and toxics while delivering superior products and services.

Manage for Prosperity and Sustainability:
Employ the emerging practice of Sustainable Management to restore, enhance and sustain the natural and human capital needed for continuing financial prosperity. Effective Sustainable Management enables companies and communities to enhance core business value and reinforce competitive advantage.

-As a leader in sustainability, NCS works with a global network of businesses, governments, and communities to develop sustainable strategies and solutions through
consulting, research, and partnerships. The NCS team's innovative project approaches help clients navigate the ever changing global landscape, showing them how to increase
profitability, create competitive advantage, and implement lasting solutions to our most pressing global challenges.

twitter:
http://twitter.com/hlovins

facebook:
http://facebook.com/natcapsolutions

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  • haha that was great

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