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Youth Marketing for Non Profits

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Uploaded by on Sep 4, 2009

Can the same insights learned from innovative youth brands like Red Bull, Jones Soda, Threadless and Scion also be applied to the NGO, non profit and public sector? Graham Brown of mobileYouth.org provides 3 great examples of non profits applying the 3 Cs successfully - 1) Challenge 2) Champions and 3) Context. To download the free accompanying EBook "How do you engage youth in social programs?" head to http://www.mobileYouth.org

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