Gerd Leonhard Music & Media Futurist on 'Media goes PULL'

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Uploaded by on Mar 23, 2007

Gerd Leonhard, Author, Futurist, Lecturer, Digital Media Entrepreneur, CEO of Sonific.com, talks about how all media is going PULL not push. Rather than media companies dumping content (and advertising) on their viewers, they must now ATTRACT users / viewers / listeners to come in and try the content, i.e. the mission is to PULL them in not to successfully squash them with what they should buy. In other words, Trust and Relevance not Control. A major paradigm change.

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People & Blogs

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  • Haha, thanks! : )*pulling heavily*

  • Pierdolisz stary że szok.

  • fantastic!!!!

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