Classic 1950s Television Commercial for Buick (Aired 8 December 1953)

"will you repeat that for the west coast please?" A classic, fun, live television commercial for the 1950s for Buick's range of budget cars. Yes, there really were more than 12 different brands of cars to choose from in the USA in 1953. The commercial is somewhat forced, but not too bad. The commercial shows the preferred idea of 1950s TV in having a small number of long commercials instead of many short runs. The actual amount of advertising per an episode in the show this commercial comes from compares well to Network TV in the USA these days.

Category:

Autos & Vehicles

Tags:

• Classic
• 1950s
• 50s
• 50's
• 1950's
• Fifties
• Car
• Cars
• Automobile
• Buick
• Commercial
• TV
• Television

[ZiuoxZui]

Great commercial. Thanks for showing it. But I was wondering if the original air date is wrong. The Buick in the commercial is a 1953, but the date you posted says Dec. 1953. By that time, the 1954 Buicks would've been selling.

[MattTheSaiyan]

@ZiuoxZui My source for the date was IMDb (based on the guest-stars on that episode of "The Buick-Berle Show"). But they may be wrong again (they didn't even have a listing for hated yet long running 50s kids show "The Magic Clown" until I submitted one to them)

[yaseenazzam99]

@ZiuoxZui shut up you knw it all

[Handiman544]

This was such Bullshit! She probably didn't even drive. Americans didn't have a clue about truth in advertising (still don't). There is no such thing as truth in advertising.

[tripleJ1955]

Hey it's Uncle Milty!

[Inkjet2]

I own one. Love this car. it will munch a Honda. Big, comfy & inexpensive. We get over 20 on the highway. Fully recycleble with soy based plastics & no 800lb toxic batteries

[50zcarsman]

If I knew I had to experience a crash at over 20MPH in either my 2.1-ton 1953 Buick Roadmaster or my 1800-lb. Honda Fit, I'd take the Fit, hands-down, because I want to live.

[50zcarsman]

...Compare that with today: most cars are treated as just appliances, they all look like jellybeans, and seem to come in about 5 body and 2 interior colors (shades of black or gray), BUT often reach 100K or even 150K w/o major concern (if you're a Honda owner!); even the cheapest are loaded with power gadgets, A/C, stereos, etc., and are at once VERY maneuverable and VERY safe compared with '50s cars, and get double the mileage, to boot. They are highly-engineered products of a different era.

[50zcarsman]

I've got my '53 Roadmaster almost restored. Only 0.45% (one per 222) U.S. cars had factory A/C in '53 -- and only Packards, Caddies, Buick Supers and Roadmasters, and the top-line Olds. Technology has come light years since then -- most cars were only meant to last 5-8 years, tho hopefully in the form of biannual styling changes coupled with aggressive advertising would have you trade-in a car with only 25K mi. after 3 yrs. Hardly any got past 50K w/o serious issues, most were junked by 75K.

[hoosierdaddyinsfca]

What was the MRS of this car in 1953?

[carlosb1]

ah the 50's age of comformity. and spoiled brats...

[fromthesidelines]

Vinton Hayworth represented Buick in the three minute "intermission" spots during the 1953-'54 season of 'THE BUICK-BERLE SHOW"; Jack Lescoulie became Buick's announcer the following season.