Published on May 15, 2012
Find out more about The Story of Return on Data: http://www.informatica.com/us/vision/...
The Story of Return on Data
By the end of 2012, big data will have grown 44 times to 25 quintillion files.
We all know, in business, big data is valuable, but separating the USEFUL from the WORTHLESS can look like a big task.
As IT megatrends of social, mobile and cloud computing fuel this growth of big data every second, you invest time and money managing your data, making your data systems efficient, secure and compliant.
But today, is this enough??
Let's rewind and imagine what would happen if we viewed big data not as a problem, but as an opportunity. That managing your data is just the first step on a journey to maximizing the value of your data.
The more data available, the more informed and reliable the results can be. You harness your big data intelligently, increasing the value of your data and lowering the cost of managing your data, transforming your big data into a valuable business asset.
We call this RETURN ON DATA: Empowering data-centric enterprises everywhere.
* Reducing the cost of your data through lean data management -- saving (POUNDS)100 million over three years
* Increasing the value of your data through improving the ACCURACY of the data -- correcting 43 million data errors in 10 months
* Access new critical data for pricing and risk analysis in days not months
* Increasing the value of your data through providing a HOLISTIC view of all data
Fast forward to the future, and you will have made big data work for you. It will fuel your growth and drive your business success.
Return on Big Data = Big Business Success
Presented by Informatica - The Data Integration Company
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