Rory Sutherland - Why advertising should care about behavioural economics

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Uploaded by on Nov 11, 2009

A clip of IPA President Rory Sutherland on why he believes the advertising industry should care about behavioural economics.

An excerpt from the IPA President's event 'Behavioural Economics - Red Hot or Red Herring' which took place at the RSA on 21st October 2009

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Science & Technology

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Standard YouTube License

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  • Really great stuff, Sutherland is an inspiration for the world of marketing.

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