A clip of IPA President Rory Sutherland on why he believes the advertising industry should care about behavioural economics.
An excerpt from the IPA President's event 'Behavioural Economics - Red Hot or Red Herring' which took place at the RSA on 21st October 2009
Really great stuff, Sutherland is an inspiration for the world of marketing.
viewerPluisje 2 years ago