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Sands Research: Pixar "Up" Movie Trailer Analysis

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Uploaded by on Feb 25, 2009

Ranked #3 during the Super Bowl XLIII advertisements is "Up" from Pixar. Here, there is a large distinct response to the Disney logo at the start of the TVCM. There is a strong initial frontal reaction, as well as a sustained response from the pariental and right temporal lobes.

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Science & Technology

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