Winner 24 Hour Ad Challenge

The winning 60" cinema commercial from Team 13 for HYPtv's 2009 24 Hour Ad Challenge, supported by M&C Saatchi London and in association with the ICA. This unique event teamed young advertising creative teams with film crews. 20 teams took part in the Challenge.

Credits:
Director: Martin Stirling
Producer: Michelle Craig
Other Credits: Line producer: David Brindle
Editor/Art Direction: Alex Burt
DOP: James Karinejad
Editor: Sam Norton
Advertising creative team: Ricky Diaghe & Bejan Emamalizadeh

Category:

Film & Animation

Tags:

• 24
• hour
• ad
• challenge
• london
• commercial
• cinema
• hyptv
• m&c
• saatchi
• ICA

[jp2ndcity]

sorry did you enter? - by the way I had nothing to do with making this but whats your problem?

[RustyStrike]

A fine example that the British advertising industry (if not also the Contemporary Arts scene) is quickly becoming one of the most pretentious in the World.

What a waste of everybody's time.

[Bejan2k]

I think this ad is miles better then the other commercials done for the competition it has a valid idea behind it bold and clearly communicates now and that was its purpose so thumbs up to this ad well done

[rorrt]

S'good.

i dont really understand it though.

but there again with most adverts the brand is so ingrained into everyones brain you dont need to show the product.

Like if i say; Tick follows tock, you dont even need to say "Guiness", "Good things happen to those who wait", you could just have the voice with that from the most famous advert on British televison.

[awfulagnes]

yes, very postmodern and surreal, but I dont get it??

[grumpandmoan]

Was the final sigh one of relevation or despair, disgust or release? I invested my full attention for 2 mins and got frustration as a reward. Thanks fer nuttin...

[happyseaurchin]

not bad

bit thin

[eastambodia]

I agree..... ITS CRAP

[johnnieoddball]

I must say i really should of been one of the judges on the challenge , but i wasnt big enough to sit with them , looking at this advert i call "no blink"

i think there where better Adverts made over the 24 hours but i was only the creator of the event maybe they should of shown us what he was looking at ? ICA logo or something ?

i should of taken the judge who didnt like adverts !!!!

[BigWinner76]

Worthy winner. Amongst the pressure to do something complicated in 24 hours, its simplicity shines.