Samsung NFL Commercial - Filmed using the Cheetah High Speed Motion Control Camera Dolly from Pacific Motion Control
Produced by Motion Theory
Motion Control by Pacific Motion Control
This was the first job that the Cheetah High-Speed Motion Control Dolly was used on. The Cheetah dolly was required to repeatedly run at 20 feet per second, and performed flawlessly throughout the shoot. It was readily able to accurately repeat both slow, and VERY FAST motion control camera moves, and has proven itself as the fastest direct-drive motion control dolly in the industry.
The client also required a very low-profile camera head for the shot, so a custom low-profile motion control camera head was also constructed specifically for this commercial. The head allowed for adjustable locking tilt, and fully repeatable motion controlled pan, and measured approximately 5 inches, from the base to the top of the camera plate. It was built to hold a full-sized 35mm film camera, but for this commercial, it held a Sony F23 CineAlta High Definition digital video camera, which was used to shoot the motion control passes at multiple frame rates.
The footage from this shoot was used for multiple Samsung/NFL commercials, including the "Playoff" commercial, featuring music by ZZ Top. It was also used extensively for interactive content on the Samsung website.
Motion Control Operator - Rob Menapace
Motion Control Technician - Craig Shumard
Second Motion Control Technician - Garritt Hampton
Samsung, Official HDTV of the NFL, LCD High Definition Televison, 240 Hz, 1.2" Ultra Slim, HyperReal LCD TV, Led Backlit, Playoffs, ZZ Top,
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2PacsFather2 2 years ago