"Sin is beautiful to whoever commits it, but the consequences are always undesired."
The concept is simple, and so a simple presentation was fitting. In order to convey the concept without using any text, colour was used to represent the various aspects of sin - they are my own associations and I give various hints as to what each colour specifies, although it is entirely possible for the audience to interpret differently. This notion also demonstrates the multiple facets of the activities considered to be sins, and show that they are all interconnected in some way; none can be without the other. It is all perceived through human eyes, human mind, and human conscience.
The apple slowly rots throughout the duration of the video, but by the end it has returned to its fresh, original form. This is a visual metaphor for the corruptive, yet human, nature of the perceived sins and their neverending cycle as long as there is human understanding and knowledge. And consequences will always arise, no matter how small the deed.
All said, since this video is now around two years old, I've got an updated rework of the concept brewing.
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