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Chris Paul CP3.V Launch Event in Los Angeles

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Uploaded by on Jan 10, 2012

On Thursday January 5, Jordan Brand celebrated Chris Paul's arrival to Los Angeles with a launch event for the Jordan CP3.V. Chris Paul escorted media through an installation that featured his new signature shoe, the Jordan CP3.V and rooms modeled after the basketball court in the backyard of his childhood home, his high school gym and the arena at his college Alma Mater, Wake Forrest. Each room represented definitive moments in Chris Paul's life that have helped him evolve into the player he is today. As with the installation, the Jordan CP3.V features a variety of personal connections associated with Chris' life. From a traction pattern made to aid CP's quickness, which he developed early as a child, to his high school career through 61 cut outs on the shoe to represent the 61 points he scored in honor of his late grandfather. Chris also made sure pay homage to his college, Wake Forest, by requesting a black/vegas gold color way that will be heading to retail in March just in time for the big tournament.

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