The University of Minnesota is on an inspired mission: to become one of the top three public research institutions in the world. OLSON has been helping to tell that story with "Driven to Discover," an initiative that brings this mission to life for the general public and community leaders in Minnesota.
New work, from TV and print to online and outdoor, is breaking now and will run through December across Minnesota, and gets to the root of why the U of M is Driven to Discover.
One word. Because.
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