Presenting at The Drucker Business Forum Howard Schultz said that a social media program is essential for business today. He explained some of Starbucks successful social media outreach during the presentation and in his book Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Howard was being interviewed by Sharon Waxman. My article accompanying this video is: http://boomertechtalk.com/howard-schultz-on-the-importance-of-social-media-fo...
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