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L-O-V-E to Social Businesses

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Uploaded on Feb 13, 2012

"Social businesses" understand that social media is more than yet another megaphone for them to yell at customers. They know that listening, not being obvious about selling their products and services, and interactivity are key to engaging their audience... and, by doing so, they get fans and followers who convert for life. With apologies to Nat King Cole, here is a Valentine's Day song for these social businesses, to thank them for making my life easier (as well as that of countless others) by their adoption of social media.

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