John Gruber - Auteur Theory of Design - Macworld Pulse

Daring Fireball's John Gruber discusses "The Auteur Theory of Design" at Macworld Expo - www.macworldexpo.com

Category:

Science & Technology

Tags:

• daring
• fireball
• gruber
• macworld
• pulse
• expo

[antonyjohnston]

Futura. Of course.

[wesscoast]

Yeah i thought this was circa 1991, until he said Netflix, and I checked the date. Wow. Holy shit Macworld, get that cheesy background out of there. I keep waiting for Super Mario Brothers 3 Competition to kick off.

[msfasa]

"If you have someone in charge who has taste, the film will be great" is completely wrong for so many reasons. If this were true, then it would be impossible for directors like Spielberg to make a mediocre film. It would also mean that every single re-released director's cut would be better than the theatrical release (when in reality 99% of them are worse). Obviously it's important to have a tasteful visionary at the helm, but there are many other things to consider as well. This is juvenile.

[iCgalz]

I didn't think David chase directed the sopranos?

[jeffdechambeau]

@junkbuddhist He's recognized a structural similarity between how Jobs operates and how movies are made. That's uncontroversial. There are more interesting topics here.

We've moved from movies to computers as the standard medium. What lessons can we draw from the old as we design for the new? What types of visual grammar continue to resonate with people? Why? Why does the auteur approach work here, but less effectively elsewhere?

Instead, this talk is just a long-winded back rub.

[junkbuddhist]

@jeffdechambeau Thanks for your reply. I understand you don't think highly of him. The Auteur theory is a oft-discussed topic in film, etc. As a marketer and designer, I found the July NYTimes piece on Steve Jobs to be an interesting perspective on organizations and collaboration. Do you have any specific insight on his thesis?

[junkbuddhist]

@jeffdechambeau - I'd love to hear you support your claim.  I find this a useful conceptual tool when faced with death by committee.

[jeffdechambeau]

That this man is taken seriously is a damning criticism against us all.

[rkrr13]

maybe one of the most pedestrian talks ever trying to pass itself off as deep thinking.