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Crowley Maritime Corporation - IBM/Ultramatics client reference video

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Uploaded on Sep 1, 2011

Crowley engaged IBM and IBM Business Partner Ultramatics, Inc. to develop a multitiered IBM WebSphere® software-based solution that enables its customers to intuitively access applications and perform some administrative tasks, such as shipment bookings, themselves via the Internet.

Enabling such customer self-service not only allows Crowley to reduce staff, but also shifts the role of its customer service organization away from clerical, data entry duties to customer advocacy, support and problem solving. Published by Caroline Poser, WebSphere Client Reference Manager, IBM (cposer@us.ibm.com)

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