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Web Exclusive: Perfect Curve's Digital Strategy - Twenty Twelve - BBC Two

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Published on Jul 11, 2012

More about this series: http://www.bbc.co.uk/programmes/b01f87nh Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for Siobhan to explain her strategy. Twitter, Facebook, Mashable and even MySpace all have their part to play in creating the digital legacy for the games.

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