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Everett M. Rogers Award Colloquium 2007

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Uploaded by on Dec 11, 2007

Stanford psychologist Albert Bandura discusses his pioneering work in the area of social learning and social cognitive theory, including its direct influence on the design of the original entertainment education telenovelas in Mexico.

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  • Thanks for posting this video of dr. bandura. I teach Child and Adolescent Development to my Education students and this video will really help me as I discuss the social learning theory of albert bandura three weeks from now. Thank you USC Annenberg!

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