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H&M Amsterdam Flagship Store Projecting Mapping

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Uploaded by on Dec 5, 2010

H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Advertising Agency: Muse, Amsterdam, Netherlands
Creative Director: Sander Ejlenberg
Concept: Liat Azulay
Art Director: Phila Beroud
Design: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Mich ael Littaur
Project management: Wouter Donkers, Machiel van der Heijden
Published: November 2010

Category:

Entertainment

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License:

Standard YouTube License

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  • wooow thats awsome

    

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