Experiential Marketing Summit Sydney

Experiential marketing pioneer Steve Randazzo opened the Experiential Marketing Summit in Sydney, Australia as the keynote speaker on April 12, 2011. Randazzo is the founder and CEO of the award-winning U.S. experiential marketing firm Pro Motion, Inc., the field marketing agency behind CNN, Disney, HP, Energizer, Dr. Pepper and more.

Randazzo's speech, titled "The Magic Kingdom of Experiential: How Disney Inspired A Million Volunteers", explained how Disney Parks created a global first -- generating one million charity volunteers to donate 8 million hours of service through the Give-A-Day, Get-A-Disney-Day fully integrated program. The program was named the "Best Promotion of 2010" from PROMO Magazine's PRO Awards.

"Steve's exclusive presentation on the Disney campaign made the Dockside conference venue the happiest place on earth for at least an hour!" said Grant Arnott, Event Director of the Sydney Experiential Marketing Summit. "Imagine trying to inspire a nation in the midst of a global financial crisis. We were thrilled to learn how an integrated, experiential campaign accomplished this feat."

With more than 25 years of experiential marketing experience, Randazzo is one of the founders of and a veteran of this niche industry. Randazzo has experience in brand marketing, event marketing, sports marketing, and sales promotion, and founded Pro Motion in 1995 when the experiential marketing industry was in its infancy. Prior to founding Pro Motion, he successfully led teams with McCann-Erickson Event Marketing, Ralston Purina Company, Vess Beverages, Inc., and the Kansas City Royals Baseball Team.

He brings to the industry a unique approach: that as an experiential marketing agency, it's more important to be the best in class, not necessarily the biggest. "Pro Motion is a boutique experiential agency with a purpose," says Randazzo about his company. "We never intend to be the biggest, only the best. We are quicker, more nimble, more efficient, and more involved."

The Experiential Marketing Summit was a two-day conference for experiential marketing professionals. The Summit hosted attendees representing Australia's most active brands in experiential and event marketing. It was an opportunity to learn from the industry's best, and to take strategic experiential marketing to new levels. The directors explain it as, "two days of tactical, practical strategies and insights for maximizing experiential marketing performance." The conference returned to Sydney, Australia this year and was held April 12-13.

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Travel & Events

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• Experiential Marketing Summit
• Pro Motion
• Disney