Uploaded by IntPostCorp on Dec 13, 2011
IPC is exploring opportunities for posts to create customer value through digital business.
Although some postal operators have been operating in the digital space successfully over a number of years, many posts have long seen digitisation as a threat to their core business.Today posts are considering how they can proactively act to take advantage of the opportunities digital business can offer the industry, as well as examining some of the prospects for collaborative innovation that could allow posts to play a significant role in the digital space.
The key challenge of a digital strategy for the posts is to maintain their core business while they are developing in new markets. Shrinking mail volumes, changes in technology and consumer behaviour, and a broad competitive landscape with competition not only from other operators but from the elecommunication, banking, insurance, internet and other such sectors means that the landscape is fundamentally shifting, and the development of digital services could help address the shrinkage of overall postal business.
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