Splash Media SplashCast: Gary Vaynerchuk in Dallas

When the potential of e-commerce became crystal-clear to him, Gary Vaynerchuk used it to grow his family's New Jersey-based retail wine business from $3 million to $45 million a year. Then Vaynerchuk blazed a trail in social media as one of the first notable producers of video blogs in content marketing with his Wine Library TV.

Now Vaynerchuk is a sought-after social media consultant and author of two books, the latest of which is "The Thank You Economy." As part of the national tour for that book, Vaynerchuk recently stopped in Dallas where SplashCast host/Splash Media chief content officer Renay San Miguel had a chance to quiz him on whether businesses are using social media effectively and if most CEO's now "get" the social media phenomenon. He also gave his reaction to a recent news article that cast doubt on social media's impact on car sales.

(Note: In honor of the digital camcorder Vaynerchuk used for his early video blogging efforts, Renay used his own soon-to-be-obsolete Flip HD Mino video camera to record the interview. The video is 720p resolution and the audio is from the Flip's external microphone.)

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• garyv in big d
• gary vaynerchuk
• splash media
• social media marketing
• thank you economy