Tom Seddon, chief marketing officer, talks about relaunching 1000 Holiday Inn and Holiday Inn Express hotels around the world.
Visit our YouTube channel www.youtube.com/ihgplc and www.ihg.com/corpo...
Tom Seddon, chief marketing officer, talks about relaunching 1000 Holiday Inn and Holiday Inn Express hotels around the world. Visit our YouTube channel www.youtube.com/ihgplc and www.ihg.com/corporate for more
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The rebranding to me looks very good except the new logo which is awful. Is it a gas station? Is it a pharmacy? Bland, bland, bland. IHG has no sense in brand legacy. If the whole concept succeeds, it will not be because of the horrible mistake of the "H" logo. As a HI loyalist, the new logo says nothing to me and actually makes me question if I will be getting the HI experience and tradition I have become used to and I am a Priority Club member.
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