Why Your About Us Page is the Second Most Important Page on Your Site?

You find a blog you really like. You want to learn more. You're thinking of buying from them. What do you do? Click About Us, right? Most people do. Now, pretend youve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, whats the one thing thats wrong with it?
Why Your About Page is the Second Most Important Page on Your Blog?
Your About Page should NOT be:
An Afterthought something to fill with text, just to get it done. Written after the site is launched when youve nothing else to do on a slow Friday afternoon.
In the third person — its your blog! Talk to me. Introduce who you are. Dont talk down. Talk about your team, mention their names, show their faces, add pic and videos. Why not?
Flat — read the first paragraph. Does it excite you? Does it make you (i.e. the prospect) want to contact you, download your brochure, make an effort to connect?
Same — as every other About Us page. Cmon, you can do better. Pics, videos and mp3s. its so easy, try it.
Stale — update it every 3 months. Every month you do something worth sharing. Put it here.
Your About Page should be:
Intimate share something that cannot be found anywhere else on the site. Photos, videos, examples of your portfolio, places youve been, events, conferences — anything that paints a picture.
Warm make me feel warm and fuzzy inside. You dont need to go over-board, but share a little. Show why you're more interesting that the rest.
7 Compelling Reasons — give them 7 reasons (if you cant think of seven, at least five) to cross the threshold and connect. For example, what do you stand for? What are your values? Who have you helped? What charity do you support? What makes you different (really different!) than the rest.
Knock on the Door remember, its this page where people decide will I, wont I? So, it better be good. You want them to come in, right?
How To Sharpen Your About Us page
Your About Us page must have the following:
Story not your CV, but the story of YOU.
Why did you decide to do this?
How did you get here?
What mistakes did you make?
What you hope to achieve? and
Why the reader is important to you?
Share links to your Social Media sites
Contact form & email & tel number —make it easy for them. Put your contact details on every page.
Videos and Personal Branding
I use videos to help bridge that gap. You see me at work, at soccer practice, with junior, my pet crickets, and even when Im struggling. Each of these helps close the gap between you and me. Maybe you dont care for everything on the site, but your impression of me (and your memories of this site) are that much stronger.
Heres a question for you?
Think of all the sites you visited this week. How many do you remember? Now, look at the video above. In a years time, you will still remember this video (for better or worse!) but all the blogs you read this week will be forgotten.
Why do you think that is?
PS - Rewriting your About Us page could result in a higher Google page rank and higher conversion rates for those who find it.

More at: www.ivanwalsh.com

Category:

Science & Technology

Tags:

• About Us
• Wordpress
• Prospects
• Convert
• Customers
• Portfolio
• Conference
• CV
• Contact Form
• Email
• Brand
• Google
• Page Rank
• Conversion
• Rates
• SEO

[roofingwellington]

Very usefull information, thanks.

[ivanwalsh1]

Taken in Beijing, China 2010