These are tough times. But they're getting better. And for that. we also have to thank the optimism of the Indian investor. The campaign that Six Inches created for MF Global attempts to do just that.
We isolated elements such as courage, resilience and striving that make up the mindset of the Indian investor during these times and we dramatised these as a way of paying tribute to him.
The 2 TV spots, for example, treat these attributes metaphorically, and show a representative investor scaling peaks and walking on.
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