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Vitamin Water founder Darius Bikoff Interview pt. 1

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Uploaded by on Jun 6, 2008

Darius Bikoff, founder of Glaceau which produces four main product lines: Vitaminwater, Smartwater, Vitaminenergy, and Fruitwater. The coca-cola company purchased Glaceau for $4.1 billion in 2007.

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  • 50 Cent

  • I drink the ones sweetened with truvia... I think its better than drinking a diet soda. idc what you naysayers think...

  • @mjmyo11 Exactly.

  • All the our bodies want is just clean water! Not High Sugar Water

  • fuck that sugar water, I mean Vitamin Water.

  • thieve, crooks, and....

  • just "11 yrs"? lol

  • Fuck no and this deal would be one billion at the most today. Actually it probably would not have gotten done

    Who is stupid enough to drink this shit?

    Just buy some vitamins

    50 Cent got 10% meaning 400 million dollars

  • It was about innovation. It wasnt about the money. Think about it. Have any other company ever came out with "healthy water"? Coca cola bought the idea, because later on, they can make money off of it. Duh

  • I <3 Glaceau.

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