Can switching to HTTPS harm ranking?
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Uploaded by GoogleWebmasterHelp on May 25, 2011
If a website goes SSL entirely, can it harm ranking even if done right (no speed loss, http does 301 to https)? Existing incoming links would still be http and it's assumed that forwarding-links are valued less by Google than links to the page itself Roelant, The Netherlands
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- 17 likes, 6 dislikes
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Top Comments
All Comments (20)
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I think that SSL website should get a better ranking for the fact they are "secure", but only if the certificate they use is signed by a well known company, and Google develops a way to check its not a fake certificate.
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... so... that was informative
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Thanks for the example.
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I would be really careful with this. I'm working on a site that was switched 100% to SSL before I went to work on it, and our front page PR tanked. I believe it harms backlinking: most web writers and content management systems automatically link to non-SSL by default. Bottom line: unless there's a really good reason to SSL the entire site, I'd focus on only securing the portions of the site that really need it (i.e. payment gateways and the like).
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I've tried posting a longer comment repeatedly, but it won't post. Thanks, Google!
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Short answer: I don't know.
brainbjj 9 months ago 30
Does Google not know how they treat websites ranking when the websites turn to SSL
laugedyret 9 months ago 8