Inspiring residents to take action on climate change
Playne Creative has created a short animation for Camden Council, which illustrates the potential impacts of climate change in the local area and then shows how if we all take small steps, we can all enjoy a better quality of life.
Playne Creative worked with an animator to develop the animation. The style of the animation is personal and popular in order to appeal to a broad range of residents, and sound adds an extra dimension. Key messages are woven in throughout the animation.
The animation is being used on the Councils website, as well as being played on plasma screens in the Council reception. It was created as part of a bigger project, which included the redesign of the Green Promise pages where residents can commit to take actions.
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