The challenge was creating a video (TV Spot and viral video) to communicate Nike's Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 st. There will be 15,000 Argentine participants.
5 stars... really cool. I loved the race!
seansymons 3 years ago
would have been better if they didn't have Nike in the title. I always prefer not felling like i'm being advertised to, but otherwise very cool and a good clutter buster1
zimmortal 3 years ago