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Using free content to sell your book

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Published on Jan 13, 2013

Rob Eagar, President of WildFire Marketing, has advice for authors and publishers about which excerpts they should offer for free to readers, which is not necessarily the first chapter. Whether a fiction or a non-fiction, book the free content should answer the reader's question: What's in it for me? Rob spoke with The Durable Human following his presentation at the Digital Book World Discoverability and Marketing conference, held in New York Sept. 24-25, 2012. Read the whole story at http://lastgenerationbc.com/2013/01/h...

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