New Hovis Britishness advert - A one to watch

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Uploaded by on Sep 12, 2008

Staple British bread brand Hovis have released a new advert showcasing over 100 years of the nations history. Part of Hovis huge relaunch campaign, the ad is a mammoth 122 seconds long celebrating the 122 years since Hovis was established.

Filmed in Liverpool, with a cast of over 750 extras many of whom are ordinary Brits cast off the streets, the ad depicts the highs and lows experienced by Britain during Hovis existence - including World War I, the suffragette movement, the first motor car, World War II, the 1953 coronation, the swinging sixties, England winning the World Cup, the 1980s miners strike and the Millennium celebrations. It ends with the poignant message As good today as its always been reinforcing Hovis strong brand heritage and marking the beginning of a new Hovis era.

Category:

Nonprofits & Activism

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Standard YouTube License

  • likes, 3 dislikes

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Uploader Comments (barnsleybornnbred)

  • if tha looks at barnsley on google maps it says the videos from there. go barnsley!!

  • does it :/

    dunt look like tarn lol

  • i wanted more liverpoolness

    this didnt tickle me as much as i anticipated

    i was dead dissapointed

    LAMB BANANAS FTW!!!!!!!!!!!

  • nope, just britishness, hence the video title.

    where was the lamb bannana's? :/

  • tut =[

    i got told it was a liverpool one =[

    lamb bananas are on liverpool =[

  • It was filmed in liverpool,

    and they got random people off the streets, so most will be from liverpool

    thats what i got told any ways,

    check the video info, i just copied it from someone else's video so not read it all really

    Sorry for your dissapointment :/

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All Comments (10)

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  • well made was the add 

  • Vote BNP!!!!!!

  • good advert putting the deep voice on though

  • I remember a girl saying what as the white man ever been through about 4-5 mths ago,she went by the name has simba(v12)pal.Enough said eh shaydee lol...

    Nice vid,plus didn't know it was filmed in Liverpool though.

    p.s the cheese got nicked of a band of ram raiders from 2 dogs fighting

    lol ; )

    they threw a male sheep through the window(ha)

    Or it might be the local paki's getting rid of there bitch

    snigger te hee!!

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