Focus Groups Answer Tough PR Questions

Hello, Steve Cebalt here, for the Freedom Academy Nonprofit Community, and I hope youre having a great day.

In last weeks tip, we talked about the power of online surveys to help you discover what clients want, explore unmet needs, and uncover new opportunities for your nonprofit.

This weeks tip takes the notion of do-it-yourself research a step further, with a very low-tech solution. On the website, youll find a tutorial on how to do your own Focus Group.

I chose this topic after reviewing one of the charts from our Webinar this slide that shows the types of organizations in our group. These are the very types of organizations that can benefit most from conducting Focus Group research.

The reason I am focusing on research is that You cant bet better doing what youre doing now.

No matter how well you are doing now, you want to get even better, right? To get better at communications, you have to do something new or different. To uncover those types of opportunities, a Focus Group is a great tool.

And its a great Do-It-Yourself project, perfect for these tough economic times. It takes a little time and effort, but little or no cash.

And it can help you solve a lot of common PR and communication problems.

So why dont more people do it?

Im not sure. Because, after all, as youll discover in our online tutorial, anyone can do it, and it costs little or nothing to uncover new opportunities that are priceless.

So click the link below or visit our Website to download our step-by-step guide to conducting your own Focus Group. Give it a try conduct a small, casual focus group right away, and see how effective this tool can be!

Well, thats it for this weeks tip. Well see you next time.

Category:

Nonprofits & Activism

Tags:

• nonprofit
• focus
• group
• research
• public
• relations