Gemas Effie 2011: Gold Award Best Use of CSR

Cheyef Halak is a CSR campaign, created by Impact BBDO and endorsed by LBCI leading TVstation in Lebanon. The campaign's objective is to raise awareness and influence behaviors for a social change. The 360" campaign puts forth the uncivilized conducts and gives the Lebanese citizens the power to report irresponsible and dangerous behaviors for a better Lebanon, one topic at a time. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart

Category:

Autos & Vehicles

Tags:

• cheyef 7alak
• LBCI
• impact BBDO
• traffic
• corruption
• csr
• lebanon
• citizen journalism
• report

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