Emotional Triggers to Move Your Clients to Buy - Advantages Hot Deals Sales Tip of the Week

Pride can drive a buyer to choose a reputable brand or a well-known company as Advantages' Editor Kathy Huston dishes in this week's sales tip.

Click here for an ASI membership http://www.asicentral.com/ASIStore/products.aspx?prodID=1&t=1

Transcript

Hi, this is Kathy with your sales tip of the week. Buyers are swayed by both reason and emotion. Here are some emotional triggers you should understand to move your clients to buy:

Pride can drive a buyer to choose a reputable brand or a well-known company.

Gratitude to a salesperson, who provided a quick turnaround on a tough project, can prompt loyalty from that buyer. Surprise can be triggered by creative solutions that set you apart from the competition.

However, research shows that fear is the leading emotion in buying decisions. If you're able to help a buyer overcome fear of price, fear that she'll lose her job if she spends too much, or fear of the unknown, you'll be that much closer to a sale. That's it for now. Thanks and have a great week!

Category:

Education

Tags:

• incentive market
• Kathy Huston
• sales tips
• asi
• promotional products
• tchotchke
• giveaways
• free product