Behavioral Targeting via Social Media
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Uploaded by fortunefolder on Mar 7, 2011
Social media has gained its dominance in the web 2.0 era. With this paradigm shift, traditional online advertising has been gradually replaced by behavioral targeting. When users reveal personal information on sites such as Facebook and Twitter, their interests can be captured and marketers can hence find their target consumers. This Vodcast discusses how behavioral targeting via social media can help advertisers, how it has evolved from traditional online advertising, and how it works within the bigger framework of social media marketing.
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