MIXX Canada March 2009: Jascha Franklin-Hodge: Obama's Online Social Media Juggernaut

Jascha Franklin Hodge, the 29-year-old Co-founder of Blue State Digital was given just 9 days to create the My.BarackObama.com Website that would ultimately become the foundation of Barack Obama's precisionly-executed and history-making drive to the White House. From enabling credit card processing in the collection of campaign donations, to the use of user profiling and email communications to galvanize community-based canvassing and get-out-the-vote efforts; from the slicing and dicing of databases to maximize the effectiveness of old-school phone trees, to the automated scheduling of Obama's SMS text messages -- Blue State has effectively made the case for why digital Agencies are best positioned to marry technology and marketing efforts that unleash the power of the people for Advertisers' brands. And while Blue State's embedded Director of New Media at Obama's campaign headquarters captained the campaign's push to external Websites such as MySpace, Facebook, YouTube and Twitter, Blue State's Website has remained the central emotional and financial hub of the Obama experience. Get the inside story on Obama's past Web and Social Media Marketing strategies, plus find out what's next, as Obama heads towards inauguration and his first term as the new "CEO" of the United States of America.

From IAB Canada's MIXX Canada Conference (On Digital Marketing In Canada), in Toronto, March 5, 2009

Category:

Education

Tags:

• Jascha Franklin-Hodge
• Blue State Digital
• Obama
• Online Advertising
• Social Media Marketing
• Mobile Marketing
• MIXX Canada
• Email Marketing
• Facebook
• MySpace
• Twitter
• Database Marketing
• CRM