BRITE BRAND ACTIVATION
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Uploaded by sharjeel62 on Oct 23, 2008
BRITE visibility and awareness drive was launched in sept 2008 to
create awareness about the new re-launch fabric detergent powder.The Campaign kicked off with a unique idea of Brite Road Blocler
which were Present with Brite Max Power banners at all the major
traffic signals in karachi.The Brite team dressed in branded Brite outfits intercepted the
commuters on Red traffic lights and communicated the brands
message to over an estimated 4.5 million commuters.The campaing was simple and effective and created awareness and
visibility for Brite at very low cost.
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