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ADMS Conversation: "Mobilizing"

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Uploaded by on Mar 15, 2010

Two billion people will come online over the next five years. How will smartphones and always-on, personalized news, entertainment and commerce transform traditional media?

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Science & Technology

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  • Mobile is a unique channel that businesses can use to target their audience in their pockets.Playing a pivotal role in an integrated marketing strategy, Mobile marketing uses cell phones and other mobile devices to market a brand or message. Leading edge companies use Mobile marketing to build customer opt-in databases, increase brand awareness, and drive attendance to specific events and locations.

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