Brains on Fire book reading: Cordell reads from Lesson 6

It's probably been year's since someone's read you a bed time story (or maybe it hasn't - stories?). Either way, we've decided to put a little spin on the old practice, but this time around it's desktime stories. You know, a soothing voice gently serenading you with super-practical business lessons on word-of-mouth marketing. And you'll probably listen to them in the morning, not at night. (Insider tip: desktime stories go great with a fresh cup of coffee and a heavy dose of open mind.)

This desktime story comes from the Brains on Fire book, from Lesson 6, from the wonderful storyteller Greg Cordell.

PS - our favorite quote from the selection is:

So any companies are terrified to give up what they never had in the first place: control--especially control of the message. It honestly baffles the mind. They worry, "What if Someone says something bad about us?" Great! It's an opportunity to learn, engage and improve your organization. Cocreation is the next step. It's either that or your customers creating content without you. Which would you prefer?

And it's even better in the form of a desktime serenade from Cordell.

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