JACK's GUERRILLA MARKETING LIBRESSE TAMPONINVASIE KLEURT NEDERLANDSE STRANDEN ROZE

Gisteren kleurde de lucht roze boven de Nederlandse stranden. Zonaanbidders in IJmuiden, Bloemendaal, Zandvoort, Noordwijk, Scheveningen en Hoek van Holland werden gisteren verrast door een ware tamponinvasie. Meer dan 3.000 pakjes tampons voorzien van roze parachutes werden boven de Nederlandse stranden gedropt. Aanleiding voor deze actie is de start van het strandseizoen. Uit een onderzoek van Panel Wizard onder 500 Nederlandse vrouwen, in opdracht van Libresse, blijkt dat één op de zeven vrouwen het strand mijdt tijdens de maandelijkse ongemakken. Voor meer info www.jackliberties.nl mail naar hallo@jackliberties.nl Groetjes van JACK!

Category:

Entertainment

Tags:

• 'R&R'
• raulrigel
• 'Raúl&Rigel'
• whatthefoco
• 'what
• the
• foco'
• Libresse
• tamponinvasie
• tampons
• strand
• parachutes
• dropping
• guerrillamarketing
• Jack Liberties
• beamman
• beam
• man
• beamen
• gobo
• videomapping
• guerrilla
• marketing
• tsjee
• ambush
• ambient
• cor
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• jay
• conrad
• levinson
• advertising
• crossmedia
• digital
• jackliberties
• low
• budget
• vacature
• MIE2010

[JackLiberties]

Raúl&Rigel (formerly know as Jack LIberties) just did a new stunt for Libresse! Curious? Have a look at our youtube channel!

[megareefer]

STUPID !!!

How many ended up in the water instead of the beaches ? And how many plastic bags were left on the sand. Those guys should be sued

[megareefer]

What about the bags that ended up in the sea, did they had also a team of scuba divers ?

[jordanvermeulen]

Zo grappig :D

[ctmexperiment]

daymn. there's mad babes on this beach. where is this? I must go. SWAG

[RockSteadyRhythm]

Yeah, really a serious pollution concern unless those bags were designed to dissolve in water.

In this day and age, I wouldn't be surprised if the ad company used a cellulose-based material and food-coloring-based dye to construct the parachutes.

The little boxes are another story however. The campaign does strike me as irresponsible in that regard.

[pauklzorz1985]

Alsof er nog niet genoeg plastic in de zee drijft...

[KaylaADOH]

AHAHAHAHHAA

[hendern4]

litter much?

[Dollypetolly]

Haha! It's holland.. and I think this is zandvoort... But the dutch women are really not nice lol xD

[onwiththecreation]

What country is this? WHere is this beach? wow. the women.

[semishmile]

honestly its a great way to advertise, but the bags are going to become pollutants. T____T they're just gona be tossed away! unless they're talking throwing the bags or what not-but i can't understand this language. --"