Unlocking the Power of Marketing Data for Cisco

http://campaigns.alterian.com/

Watch Anita Baker, Senior Director of Global Database Marketing at Cisco system, gives an amazing reference about Alterian Engine, the scale of database operations that Alterian enables, and the insight it gives their executives to make better decisions.

Cisco Systems Inc., a global leader in network and internet solutions created a single customer view of tens of millions of company contacts worldwide, but their challenge lied in being able to improve the quality and quantity of individual contact information. Cisco used Alterian's Campaign Management tools to engage more effectively with prospect companies and give them quality insight in a shorter timeframe.

Category:

Education

Tags:

• Cisco
• Alterian
• Global database
• Alterian Engine
• Anita Baker
• Cisco Systems
• Campaign Management
• Database Analytics