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Advanced Google AdWords Tutorial 1 - Improving AdWords Conversion Rates

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Uploaded by on Mar 1, 2011

http://www.redflymarketing.com/adwords-tutorials/adwords-advanced-techniques/... Learn the four essential factors that influence your conversion rate with Google AdWords.

This tutorial aims to help you understand what your conversion rate is and how to improve it.
What Is Conversion Rate and Why It's Important

When a web surfer notices your ad and clicks on it, you have a potential customer. If this visitor decides to buy something from you, then you have a customer. This can be described as a conversion because the website visitor was "converted" into a customer.

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  • This is a great example of giving a clear concise message. Awesome video. I will be going through the entire series to get ideas for my own presentations.

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